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April 01, 2026 - BY Glossy
‘Culture is moving at the speed of swipe’: Why E.l.f. Beauty considers itself an entertainment company as much as a beauty brand
With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping, the beauty giant is hoping to stay ahead of a fast-evolving digital sphere.
April 01, 2026 - BY Glossy