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March 04, 2026 - BY Glossy
Bath & Body Works is leaning on content creators, reworking packaging and formulations to recoup sales
As part of its Consumer First Formula turnaround plan announced in November, the Ohio-based personal care company is implementing new strategies to reinvigorate consumers in a competitive market. That includes modernizing its packaging and formulations to keep up with new demands.
March 04, 2026 - BY Glossy