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March 05, 2026 - BY Glossy

Fashion Briefing: As war engulfs the Middle East, fashion brands are already feeling impacts on stores and foot traffic

While the political and humanitarian impacts of large-scale war in the Middle East are still playing out, the region's fashion and luxury market is already affected. Over the last few years, countries like Qatar and the UAE have positioned themselves as glamorous luxury destinations, courting heritage European brands and wealthy consumers from around the world. Now, many of those brands are closing stores and relocating employees away from danger.