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March 26, 2026 - BY Glossy
Fashion Briefing: How watch heavyweights Swatch and SwissWatchExpo are responding to war in the Middle East
The United Arab Emirates has become the eighth-largest market in the world for Swiss watchmakers, with exports totaling nearly $1.7 billion last year. But travel to Dubai is plummeting, and Bernstein Research estimates that luxury sales in the Middle East will be down 50% this month.
March 26, 2026 - BY Glossy