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October 15, 2026 - BY Glossy
Fashion Briefing: Resale platforms and buyers are embracing auctions as a source of deals and data
Thanks to the rise of resale and live shopping platforms like Whatnot, more Americans are buying their secondhand fashion in competitive auctions, rather than straight transactions. Whatnot, which operates livestreamed auctions, reached a $20 billion valuation with over 20 million new accounts created this year, for example. Adobe data from this spring found that nearly 40% of American consumers had purchased from a livestreamed auction.
October 15, 2026 - BY Glossy