![]()
May 22, 2026 - BY Glossy
From TJ Palma to Cher: How Garnier is reinventing mass beauty marketing
Over the past year and a half, Garnier has increasingly embraced a culture-first marketing strategy aimed at "Gen Zennials." That has included building campaigns around internet humor, fandoms, reality television, dating culture and culturally-specific storytelling.
May 22, 2026 - BY Glossy