August 29, 2026 - BY Glossy
Glossy Pop Newsletter: How Maybelline leveraged ‘Love Island’ to supercharge lip gloss sales
After two successful seasons in partnership with “Love Island,” L'Oréal-owned Maybelline has expanded its footprint this year to stunning results. Glossy sat down with Yasmin Dastmalchi, president of Maybelline New York, to learn more.