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February 20, 2026 - BY Glossy
Glossy Pop Newsletter: Inside Hello’s plan to make toothpaste part of Gen Z’s beauty routine
Toothpaste is one of the most predictable products in personal care: a minty paste in a tube, designed for efficacy over experience. But as Gen Z increasingly looks to upgrade every part of their daily routines, and as GRWM-style content spills into non-beauty categories, oral care is entering a cute new era.
February 20, 2026 - BY Glossy