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July 30, 2026 - BY Glossy
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch
Teen boys have become an increasingly important consumer demographic over the past few years thanks to their insatiable appetite for fragrance. Now, Ulta Beauty is aspiring to capture their attention with its first masstige fragrance launch. Glossy reporters Zofia Zwieglinska and Emily Jensen join Glossy Beauty Podcast host Lexy Lebsack to unpack the rise of the Gen Zalpha fraghead and how Ulta Beauty is hoping to woo them.
July 30, 2026 - BY Glossy