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March 27, 2026 - BY Glossy
What’s driving the beauty bag charm trend
It was nearly 10 years ago, in 2017, that Glossier first released a sweatshirt. It was simple, with the name of the brand emblazoned across the front. And then, in 2024, Hailey Bieber reinvented the beauty merch wheel with the invention of the Rhode Lip Case. Now, charms are a booming beauty trend.
March 27, 2026 - BY Glossy