info@apparati.co | +44 7572327495

By Glossy | 1st April, 2026

‘Culture is moving at the speed of swipe...

With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping,...

Read More

By Glossy | 31st March, 2026

Beauty Briefing: How fragrance is winnin...

Glossy checked in on Snif’s explosive sales day on TikTok Shop, thanks to Mikayla Nogueira, and what...

Read More

By Glossy | 31st March, 2026

Stitch Fix is targeting people mid-trans...

Stitch Fix is targeting customers in moments of change, including using a GLP-1 or divorcing, as new...

Read More

By Glossy | 31st March, 2026

How fragrance is winning on TikTok Shop

Glossy checked in on Snif’s explosive sales day on TikTok Shop, thanks to Mikayla Nogueira, and what...

Read More

By Glossy | 30th March, 2026

Why TikTok Shop’s real ROI was never mea...

Janette Barredo, vp, marketing, SAYN Ask 10 beauty executives whether TikTok Shop is worth the inves...

Read More

By Glossy | 30th March, 2026

Dupe fragrance has hit the mainstream. N...

When dupe perfumes first hit the market, they existed largely on the periphery of the fragrance indu...

Read More